Product · Motorsport Platform2026
Lapmeta — Track Day, Measured
A track-day platform for performance drivers — laps, records, comparisons, and a community feed, tuned for a garage phone and a desk browser.
Read case study→Available for work
Product Designer.Systems before screens.
Hi, I'm Mahmoud Nasser, a product designer in Cairo with five years shipping design systems, SaaS builders, CRMs and B2B platforms — used, measured, improved.
Toolkit
How I work
A curated set of craft and methods I rely on to ship products people understand.
FigmaDesign SystemsPrototypingUser ResearchUsability TestingWireframingDesign TokensAccessibilityFramerWebflowAnalyticsHandoff
Projects
Work I've shipped
A range of case studies showing how I turn messy problems into products that work.
Product · Enterprise CRM2026
Coldwell Banker — CRM, Redesigned
An enterprise real-estate CRM rebuilt around the sales agent — a bilingual lead-ticket workflow, a filter system that scales from one field to twenty, and a lead table that actually respects a day of triage.
Read case study→
Product · Site Builder · Sections2025
Wuilt — Sections, Reimagined
The section engine behind every Wuilt site — a categorized section library, a live layout panel, real background controls (theme colors, gradients, images, video), and section-level actions that make composition feel like typing.
Read case study→
Product · Design System2025
Wuilt — Site Styles, One Panel to Style a Site
A theme engine that lets non-designers style an entire website — colors, type, buttons, forms, motion — from one calm panel, with a live preview that never lies.
Read case study→
Design System · Foundations2026
Lapmeta — Foundations, Measured
A 4px-scaled foundation for a full product suite — spacing, grids, and documentation people actually read.
Read case study→
Marketing Site · Industrial Product2024
Avvio — LED Lighting, Engineered
A full corporate site for a European LED manufacturer — product catalog, case studies, downloads, and a real specifier workflow — designed to feel as precise as the fixtures it sells.
Read case study→
Marketing Site · Corporate2024
Alio-Mar — Construction Chemicals, Engineered for Trust
A full corporate site for an authorized construction-chemicals distributor — services, portfolio, blog, and a real contact loop — designed to feel as precise as the products it sells.
Read case study→Experience
Where I've worked
A summary of my professional journey and the impact I've made along the way.
- •Leading the full redesign of the CRM and internal applications toward a more intuitive, scalable experience.
- •Owning wireframes, prototypes and final UI that map directly to business and operational goals.
- •Driving cross-functional collaboration with stakeholders and engineering.
- •Building a scalable design system and component library across every digital product.
Testimonials
Don't just take my word for it
Words from people who've worked with me and seen the process firsthand.
Abdelrahman Alkilany
Software Engineer @ Coldwell Banker Egypt
I had the pleasure of working with Mahmoud, and I can confidently say he is an exceptional Product Designer with a strong eye for UI/UX. What sets Mahmoud apart is the ability to transform complex requirements into intuitive, user-centered experiences — balancing business goals with user needs to create designs that are both visually appealing and highly functional. Attention to detail, a problem-solving mindset, and a deep understanding of user behavior make him a valuable asset to any team.
Assem Effat Ghonemy, MBA
IT Director · Digital Transformation · PMO
Mahmoud is a very talented product designer who continuously works on enriching his skills and knowledge. He always uses the latest technology and tools to deliver high-quality designs. Mahmoud is a team player, a good communicator, and has a decent personality.
Osama Mohamed
Full Stack Developer · C# · ASP.NET · Angular
I highly recommend Mahmoud for UI/UX design. He has extensive experience across various types of systems and products, combining strong design skills with a clear understanding of how interfaces should behave.
Alaa Magdy
Sr. Graphic Designer
Cool UI designer. Always learning and getting out with great projects. His deadline is perfect. Highly recommended.
Abdelrahman Alkilany
Software Engineer @ Coldwell Banker Egypt
I had the pleasure of working with Mahmoud, and I can confidently say he is an exceptional Product Designer with a strong eye for UI/UX. What sets Mahmoud apart is the ability to transform complex requirements into intuitive, user-centered experiences — balancing business goals with user needs to create designs that are both visually appealing and highly functional. Attention to detail, a problem-solving mindset, and a deep understanding of user behavior make him a valuable asset to any team.
Assem Effat Ghonemy, MBA
IT Director · Digital Transformation · PMO
Mahmoud is a very talented product designer who continuously works on enriching his skills and knowledge. He always uses the latest technology and tools to deliver high-quality designs. Mahmoud is a team player, a good communicator, and has a decent personality.
Osama Mohamed
Full Stack Developer · C# · ASP.NET · Angular
I highly recommend Mahmoud for UI/UX design. He has extensive experience across various types of systems and products, combining strong design skills with a clear understanding of how interfaces should behave.
Alaa Magdy
Sr. Graphic Designer
Cool UI designer. Always learning and getting out with great projects. His deadline is perfect. Highly recommended.
Ziyad Ahmed
Brand Designer at Umbrella Agency
Working with Mahmoud was an absolute pleasure. He quickly understood our needs and delivered an app that exceeded our expectations. His expertise in UX/UI design truly helped elevate our online presence.
Abdallah Jacksi
Mobile App Developer at Jacksi Company
Mahmoud has a rare combination of creativity and technical skill. He redesigned our client's applications into a sleek, modern design while ensuring it was fully optimized for mobile. His ability to communicate complex ideas in simple terms made the whole process seamless.
Amr Mohamed
CEO at Cartly
I've worked with many designers, but Mahmoud stands out for his professionalism and dedication. He took the time to understand our brand and delivered a website that not only looks beautiful but is also functional and easy to manage. Highly recommend!
Ziyad Ahmed
Brand Designer at Umbrella Agency
Working with Mahmoud was an absolute pleasure. He quickly understood our needs and delivered an app that exceeded our expectations. His expertise in UX/UI design truly helped elevate our online presence.
Abdallah Jacksi
Mobile App Developer at Jacksi Company
Mahmoud has a rare combination of creativity and technical skill. He redesigned our client's applications into a sleek, modern design while ensuring it was fully optimized for mobile. His ability to communicate complex ideas in simple terms made the whole process seamless.
Amr Mohamed
CEO at Cartly
I've worked with many designers, but Mahmoud stands out for his professionalism and dedication. He took the time to understand our brand and delivered a website that not only looks beautiful but is also functional and easy to manage. Highly recommend!
Contact
Let's build something
Open to full-time, part-time and contract work — remote, hybrid or on-site. Available immediately.